Guest Services


At the MassMutual Center and throughout the Pioneer Valley our primary focus to ensure our guests feel welcomed and apart of our community.

Customer service is at the foundation of who we are as an organization.  We are responsible for transforming events into experiences…every day with every action.  The Spectra customer service platform that supports our Credo is the GREAT Experience.  The GREAT Experience is a repeatable service model that we can use in every interaction with our clients, customers and employees.  GREAT Experience stands for:

G = Greet the customer
R = Relate with a friendly question
E = Explore the options
A = Address and respond to their needs
T = Thank the customer and make them feel appreciated

The hospitality does not end when you leave the venue, it can be found throughout the Pioneer Valley. The Greater Springfield Convention and Visitors Bureau has done a great job of creating a first-class Hospitality Program for our guests. Whether it is welcome signs throughout the city or a hospitality table at your event, we will supply you with all that you need from dining maps, and Visitor Guides to calendars of events. Our Hospitality Ambassadors are there to welcome your guests and assist visitors during their stay.


The Guest Services booth is located behind Section 1 in the arena.

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