Sponsorship Opportunities

• Section Banners

• Press Box Banner

• Cage Banner

• Staircase Wrap

• Elevator Wraps

• Wall Wraps 

• Inner & Outer Backlit Light Up Signage 

• Section Portal Wrap

• Concourse Dream Panel 

• Concourse Column Wrap 

• Box Office & Crystal Hallway Posters 

Showcase your events, products, and services on our Digital Marquee & Street Kiosk, strategically positioned in a high-traffic location just outside our facility.

With thousands of daily impressions from convention center visitors, arena attendees, pedestrians, and passing vehicles, this is a powerful way to amplify your brand and connect with a captive, diverse audience.

Take advantage of this prime advertising opportunity to make a lasting impression!

More Information

• Marketing Reel

• E-Blast

• Website Ads

• Event Ticket Promotions

• Interactive Sponsorship Zones

• Program Advertisements

• Hospitality Areas

• Dasher Board

• Players Bench Glass

• Penalty Box Glass

• Glass Max

• On Ice Logo

• Video Board Ads & Ribbons 

• Fanboni & Zamboni 

Audience Profile for the MassMutual Center

The MassMutual Center attracts a diverse and engaged audience, making it an ideal venue for sponsorship opportunities. Here’s a closer look at our audience demographics:

Key Demographics

• Families: Our family-friendly events draw parents and children, making it a great opportunity for brands targeting family-oriented products and services.
• Young Professionals: Many attendees are young professionals looking for entertainment, networking, and community engagement. This group is often interested in trendy brands and local services.
• Sports Enthusiasts: The center hosts a variety of sporting events, attracting passionate fans who are engaged with their teams and the sports community.
• Event Goers: Concerts, expos, and trade shows draw a wide array of individuals, from music lovers to business professionals, ensuring varied exposure for sponsors.

Geographic Reach

• Local Community: Primarily draws attendees from Springfield and surrounding areas, fostering community connections.
• Regional Visitors: Attracts visitors from throughout Western Massachusetts and neighboring states for larger events and conventions, enhancing brand visibility across a broader region.

Interests and Engagement

• Cultural Events: The audience enjoys a wide range of cultural experiences, including concerts, theater, and community festivals.
• Business and Networking: Professionals attending trade shows and conventions are looking for networking opportunities and industry insights, presenting a chance for brands to engage with decision-makers.
• Health and Wellness: Events focused on health and wellness attract individuals interested in fitness, healthy living, and lifestyle brands.