Get ready to connect, collaborate, and celebrate Massachusetts’ vibrant travel and tourism industry. This year’s conference highlights innovative strategies to position Massachusetts as a premier destination, leveraging international markets, emphasizing authentic storytelling, and marquee events like the Massachusetts 250 commemoration.

Gain actionable insights, build connections with new friends, and uncover opportunities to grow tourism while strengthening our economy.

From cutting-edge marketing strategies to destination development, this is your chance to hone best practices to improve your business, build your network, and shape the future of Massachusetts tourism.

Conference Sessions (Subject to Change)

• Massachusetts Campaigns & Updates: Made Possible, Massachusetts 250
• 2026 & Beyond: FIFA, Massachusetts 250, Sail Boston
• Marketing & Growth: The Role of AI in Travel Marketing, International Markets Update, Agri-Experiences, Travel Influencing, The Power of Film Tourism
• Visitor Experience: Best Practices (Hotels, Restaurants, Attractions), Culinary Creatives
• Host Region Spotlight: The Howdy Awards as a tool for engagement in the Greater Springfield region

Reception at the Naismith Basketball Hall of Fame