Sep 10 2025
7 Tips Every Exhibitor Should Know
(Straight from the MassMutual Center Crew Who’s Seen It All)
Exhibiting at a show is a big deal. It’s your time, your money, and your chance to connect. After thousands of events here at the MassMutual Center, we’ve seen what works (and what flops). Here are our go-to tips to help you shine:
1. Decide What Winning Looks Like Are you chasing leads? Launching something shiny and new? Making sales on the spot? Nail this down first—your whole game plan gets clearer.
2. Make Your Booth Worth the Stop Bright signs, smart layouts, and something hands-on always beat a cluttered table. Keep it simple, keep it interactive, keep it fun.
3. Give Stuff Away That Matters Nobody needs another stress ball. But a raffle, demo, or useful giveaway that ties back to your biz? That’s the stuff people actually remember.
4. Staff Like You Mean It Your team is the booth. Friendly, curious, phone-free staff make all the difference. Bonus points for matching tees or fun conversation starters.
Check Out The Services MassMutual Center provides!!
5. Know the Venue Quirks Every spot has its rules. For us? Glitter and mylar ballons are a no-go. (Trust us, your future self will thank you for reading the fine print.)
Check Out The MassMutual Center Exhibitor Guidelines
6. Capture Leads the Smart Way Skip the fishbowl full of business cards. Use a QR code or simple lead capture app so attendees can share their info (and grab yours) in seconds.
7. Don’t Ghost After the Show The magic window is 48 hours—send that thank you, share a resource, and keep the convo alive while the memory’s still fresh.
💡 Pro tip from your friends at MassMutual Center: The right venue has your back. With 100,000+ sq. ft. of flexible space, a “Service First” crew, and support from planning to move-out, we’ve seen it all—and we’re here to help you shine.
Curious about hosting or exhibiting in downtown Springfield?