Apr 22 2025
Why Weekday Events Are the New Power Move for Conferences and Trade Shows
Why Weekday Events Are the New Power Move for Conferences and Trade Shows
Between soccer games, brunch plans, and the sacred art of mowing your lawn, weekends are precious real estate. So, it's no surprise that more event pros are flipping the script—and making the smart move to weekday events instead.
At the MassMutual Center, one of the top New England conference venues, we’re seeing a major shift. Planners are trading Saturdays for Tuesday takeovers and Thursday think tanks—and seeing big results. Whether it's a high-energy trade show or a polished corporate conference, weekday events are having a moment.
Whether you’re planning a leadership retreat, a regional sales rally, or an industry-wide expo, here’s why booking your next event midweek might just be the smartest move you make.
1. Score Better Dates & Rates at Top New England Venues
If you've ever tried to book a Saturday at a popular Massachusetts convention center, you know the struggle is real. Prime weekend slots book up fast—and come with premium price tags. Weekdays? More date options, often at lower rates, without sacrificing quality or service.
At the MassMutual Center Convention Center, we offer full-service amenities, customizable layouts, and weekday pricing that works with your budget—not against it.
2. Your Attendees Are Already in Work Mode
Scheduling your event midweek means your attendees are already in the right mindset to network, learn, and engage. You won’t be fighting “Sunday scaries” or Saturday distractions. Instead, you’ll have an audience that’s alert, focused, and ready to make meaningful connections.
From breakout sessions to coffee-fueled brainstorms, weekday corporate events bring out the best in everyone.
3. Easier Buy-In from Companies (and Their Travel Budgets)
Want to get more decision-makers in the room? Plan your event during the week.
Companies are much more likely to approve attendance when events fall during the traditional workweek. That means more green lights on travel requests, hotel stays, and registration fees—which translates to higher attendance and better decision-maker access.
Plus, with Springfield’s central location, it’s easy to draw attendees from Boston, Hartford, Providence, and beyond.
4. Midweek Buzz = Boost for Local Businesses
Hosting a weekday event helps support local hotels, restaurants, and shops that thrive on midweek traffic. In downtown Springfield, MA—home of the MassMutual Center—that means more availability for group dining, easier booking for lodging, and a smoother experience for everyone. Your attendees enjoy everything the area has to offer, minus the weekend crowds.
It’s a win for your event and a win for the community.
Plan Your Weekday Event at the MassMutual Center
Whether you're hosting a corporate conference, regional trade show, or industry expo, the MassMutual Center is your go-to venue in New England. With flexible meeting space, top-tier AV technology, and a team of event pros who’ve seen it all—we’re ready to help you make your weekday event a standout success.
Our Convention Center is designed with planners in mind, offering everything from seamless load-in options to expert exhibitor support.
Let’s chat about your ideal date—Tuesday, Wednesday, or even a Thursday.